Our Mission

Making organizational ethics in ABA visible, measurable, and consequential.

"The BACB governs individual practitioners. ESBAP governs the organizations that employ them. Because individual accountability without organizational accountability is incomplete."

The field of Applied Behavior Analysis is built on a powerful principle: behavior is a function of its consequences. For decades, this science has transformed the lives of children and adults with autism and other developmental conditions.

But there's a contradiction at the heart of the field. We hold individual practitioners to rigorous ethical standards through the BACB. A BCBA who provides inadequate supervision can lose their certification. An RBT who falsifies data faces professional consequences.

Yet the organizations that employ these practitioners — the companies that set caseload sizes, determine supervision ratios, establish compensation structures, and make the business decisions that directly shape clinical quality — face no equivalent accountability from any professional body.

ESBAP exists to close that gap. We've built the first comprehensive transparency platform for ABA provider organizations in the United States — mapping 8,553 organizations across 14,975 locations in 48 states. We provide verified data on ownership, ethics reviews from employees and families, and a scoring system based on seven Key Ethics Indicators.

Our goal is not to punish. It is to make organizational behavior visible — so that the natural consequences of the market can function. Ethical organizations should attract better talent, better clients, and better outcomes. ESBAP makes that possible.

KC
Karen's photo here

A Letter from Our Founder

I started Special Learning in 2010 with a simple goal: make high-quality ABA continuing education accessible to practitioners everywhere. Over 15 years, we've served more than 28,000 professionals across 140+ countries.

In that time, I've had thousands of conversations with BCBAs. And a pattern emerged that I couldn't ignore: the same practitioners who were passionate about ethical practice were being placed in organizational environments that made ethical practice nearly impossible.

"I kept hearing the same story: 'I believe in this work. But my company makes it impossible to do it right.' The problem wasn't the practitioners. It was the system."

In 2018, I began developing the framework for what would become ESBAP. I drew on the very science our field is built on — Organizational Behavior Management — to design a system where organizational ethics have real consequences.

The premise is straightforward: if you make organizational behavior transparent, stakeholders can act on that transparency. BCBAs can choose ethical employers. Parents can choose ethical providers. And the market rewards organizations that do the right thing.

Eight years later, we've mapped every ABA provider organization we can find in America. We've built the verification system, the ethics scorecard, and the infrastructure. And now we're launching it.

This is, without exaggeration, the most important work I've done in my career. I believe ESBAP will fundamentally change how the ABA field operates — not through regulation or mandates, but through the power of transparency and the behavioral science we all share.

Individually, we are powerless. Collectively, we are strong.

Karen Chung
Founder, ESBAP · CEO, Special Learning · ABA Business Growth · Professional CEUs

Eight years in the making

ESBAP didn't happen overnight. Here's the journey.

2010
Karen founds Special Learning, providing BACB-approved continuing education. Begins building relationships with thousands of ABA practitioners worldwide.
2015-2017
Private equity firms begin acquiring ABA providers at scale. Practitioners report increasing pressure on caseloads, supervision, and billing. Published turnover data shows rates of 77-103%.
2018
The ESBAP concept is born. Karen writes the first ESBAP overview: ethics standards for ABA organizations. Key insight: the BACB governs individuals, but nobody governs the organizations.
2019
ESBAP ethics code and Key Ethics Indicators developed. Logo designed. Initial data collection begins. The framework for organizational accountability takes shape.
2020-2023
Continued research and data collection. PE consolidation accelerates. Karen builds ABA Business Growth and Professional CEUs, expanding the network and understanding of the field's structural challenges.
2024-2025
Technology catches up to the vision. Data pipeline built. 14,975 ABA locations mapped across 48 states. Ownership enrichment, BACB cross-referencing, and verification infrastructure developed.
2026
ESBAP launches. 8,553 organizations, searchable and free. Verification badges available. Ethics reviews and scorecards in development. The transparency era of ABA begins.

How ESBAP works: The behavioral science

We're applying the same science ABA practitioners use daily — Organizational Behavior Management — to the organizations that employ them.

1 Positive Reinforcement

Ethical organizations earn verified badges, priority search placement, and Ethics Leader recognition. These create tangible advantages: more applicants, more clients, more trust.

Result: Ethical behavior is reinforced with visibility and revenue.

2 Natural Consequences

Organizations without badges or with low scores become less visible in search results. BCBAs and parents choose verified providers. Talent migrates toward transparency.

Result: The absence of recognition becomes a natural consequence.

3 Antecedent Manipulation

Published ethics code, clear scoring methodology, and peer benchmarks set the expectations before measurement begins. Organizations know exactly what ethical behavior looks like.

Result: The target behavior is clearly defined in advance.

4 Rule-Governed Behavior

Explicit if-then statements: "If you verify and score 85+, you earn Ethics Leader status." "If your score drops below 50, your Ethics Committed badge is paused." Predictable, transparent rules.

Result: Consequences are predictable, which maximizes behavior change.

The ESBAP Ethics Code

Ten principles that define what ethical organizational behavior looks like in ABA.

1

Client Outcomes Above All

The primary purpose of the organization is to improve client outcomes. Business decisions must not compromise clinical quality.

2

Adequate Supervision

Organizations must maintain supervision ratios that allow for meaningful oversight of clinical practice. Supervision time must be protected, not billable.

3

Fair Compensation

Staff compensation must reflect the demands and responsibilities of the role. Pay structures must not incentivize billing over outcomes.

4

Investment in Training

Organizations must invest in ongoing professional development beyond minimum CE requirements. New staff must receive comprehensive onboarding.

5

Ownership Transparency

Organizations must be transparent about their ownership structure, including private equity involvement, parent company relationships, and leadership credentials.

6

Billing Integrity

All billing must accurately reflect services delivered. Organizations must not pressure staff to bill for services not rendered or to upcode.

7

Staff Wellbeing

Organizations must actively monitor and address staff burnout, provide manageable caseloads, and maintain work-life balance as an operational priority.

8

Safe Reporting

Staff must be able to report ethical concerns without fear of retaliation. Organizations must maintain confidential reporting channels and investigate all reports.

9

Data-Driven Improvement

Organizations must collect and use data on clinical outcomes, staff satisfaction, and operational ethics to drive continuous improvement.

10

Community Accountability

Organizations must participate transparently in ESBAP verification, respond to reviews and feedback, and contribute to the collective ethical standards of the field.

The ESBAP ecosystem

ESBAP is part of a family of companies dedicated to the ABA profession.

Special Learning

BACB-approved CE provider. 15+ years, 28,000+ customers, 140+ countries. Continuing education for BCBAs and BCaBAs.

ABA Business Growth

Recruiting and business consulting for ABA organizations. Connecting ethical agencies with qualified BCBAs and clinical directors.

Professional CEUs

CE platform for non-BCBA professionals: social workers, counselors, psychologists. Expanding ethical training across disciplines.

AutismFlix

Educational content platform for families and caregivers. Making ABA knowledge accessible to the people who need it most.

Individually, we are powerless.
Collectively, we are strong.

Join us in building a more transparent, more ethical ABA field.

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Have questions, want to claim your organization's profile, or interested in partnering with ESBAP?

Address
30 E. Huron Street
Chicago, IL 60611
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